Keep every customer, vehicle, and past booking in one place. DetailBook’s built-in CRM is made for UK detailing and valeting businesses, and it turns one-off jobs into regulars by making it easy to remember, reach, and rebook the people who already trust you.
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Ask any established UK detailer or valeter where the money really is and they’ll tell you the same thing: your existing customers. Winning a brand-new client costs time and advertising; a happy regular just books again. Yet most detailers store their customers as a mess of phone contacts, half-remembered details, and notes scribbled on the back of a job sheet. When you can’t easily see who’s due a valet or what car they drive, all that repeat business quietly slips away.
DetailBook keeps a proper customer database for you, built up automatically as people book. Every contact detail, vehicle, past booking, and note lives in one place, so a customer who came to you six months ago isn’t a stranger next time. You can look up their history in seconds, remember the little things that make service feel personal, and reach out when they’re due again, turning a diary of one-off jobs into a base of loyal, returning customers.
Contact details, vehicles, and history are stored together and build up automatically as people book. No more scrolling through phone contacts or guessing who someone is; your whole customer base sits in one organised place you can search whenever you need it.
Keep a record of each customer’s vehicle, so you know the make, model, and any quirks before you arrive. It makes quoting quicker, service more personal, and it helps you recommend the right treatment for the car in front of you.
See exactly what a customer has had done and when, from their first wash to their last full detail. That history helps you judge what they’re due, upsell sensibly, and pick up right where you left off without asking them to repeat themselves.
Add notes against any customer, from access instructions to paint condition or their preferred products. Combined with their history, those notes make it easy to send maintenance reminders and keep regulars coming back rather than drifting to someone else.
When a customer books, their contact details and vehicle are captured automatically and added to your CRM, so your database grows without any extra data entry from you.
Open any customer to see their vehicle, past bookings, and your notes in one view, so you’re always up to speed before you quote, call, or turn up.
Use that history to spot who’s due, send maintenance reminders, and bring regulars back in, keeping your diary full with customers who already know your work.
See how records turn into loyalty in our guide to using a car detailing CRM and getting repeat customers, or view plans on the pricing page.
Yes. DetailBook is built and run in the UK, priced in pounds, and shaped around how UK detailers and valeters actually work — vehicle-size pricing, deposits through your own Stripe account, and SMS reminders to UK mobile numbers. It suits mobile rounds and fixed units equally, and the same customer records work whether you call the job a valet or a detail.
Yes. Customer records are part of DetailBook’s core, so you get a customer database on the Essentials plan at £25 a month. The Pro plan at £50 a month adds richer tools on top, but even on Essentials you’re keeping proper records rather than losing customers in your phone contacts.
It does. Each customer record holds their contact details alongside their vehicle information, their booking history, and any notes you add. Having the car on file means you arrive prepared, quote more accurately, and give a more personal service that keeps people coming back.
By keeping every customer’s history and notes in one place, DetailBook makes it easy to see who’s due a valet and send maintenance reminders at the right time. Instead of hoping people remember to rebook, you can prompt them, which is how one-off jobs become loyal regulars.
Keep every customer, vehicle and booking in one place, and never lose repeat business again. Try DetailBook free for 14 days — no card required.
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